Wednesday, March 6, 2013

Need vs. Want

We really don't need that much. We have the technology to provide for those needs almost anywhere in the solar system. The real focus should be on wants and how that affects society. This is where living on mars can provide an advantage over living on the earth. It's just a matter of perspective.

Business is about recognizing what people want and providing it. On earth, most of our wants can be satisfied because somebody has already figured that out. Which reduces the business opportunity of others because it's less likely they could provide something others haven't. Mars starts out with nothing. This provides a great business opportunity for everyone. It doesn't require a better mousetrap. The first mousetrap is all you need to get started (will they import mice? Yep, somebody will. But we weren't actually talking about mice, were we?)

Trent said we don't have a word for that kind of society. The word is society. On earth, this is hidden behind many layers. On mars, it will simply be exposed for a time. Mars is about opportunity and there is an opportunity cost for not going.

Not everybody has to go. Just those that want to. Everybody that wants to can with the right plan.

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